Thursday, July 27, 2017

Waitrose’s ‘Virtue’ Shipped in Eco-Friendly Tanks

June 7, 2009 by  

virtue_white1British supermarket chain Waitrose is introducing a new wine brand, Virtue, that’s making waves in the wine world and it has nothing to do with taste or quality. Rather, it’s the method of launching that has attracted all the attention.

Originating from the Central Valley in Chile, two Virtue wines are being shipped over to England in eco-tanks instead of bottles. The 24,000 litre recyclable tanks hold the equivalent of 32,000 bottles of wine. According to Waitrose, shipping the wine this way saves 47 tonnes of carbon emissions per year.

But that’s not the end of it. The wine will be eventually be placed into bottles that consist of 60% recycled glass.